Shannon Gomes
Stories that spark connection — and keep moving.
Shannon Gomes partners with food and beverage, travel, and consumer lifestyle brands to build influence that lasts — through long-term partnerships, thoughtful storytelling, and experiences that genuinely connect. Rooted in the belief that the most meaningful impact isn’t loud or fleeting, she helps brands create momentum through clarity, trust, and consistent presence over time.
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With more than 25 years of experience across marketing, PR, partnerships, and events, Shannon brings strategic perspective, creative instinct, and hands-on execution to every engagement. From influencer partnerships and brand storytelling to standout events and media training, the work is grounded in earned influence — and the understanding that the best results are built steadily, not rushed.
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San Francisco–based. Sonoma roots. Guided by curiosity, connection, and stories that endure.
Services
Long-Term Brand + Influencer Partnerships
I design and manage long-term influencer partnerships that build trust, credibility, and momentum over time — not just visibility for a moment. After 25+ years in marketing and PR, I’ve seen firsthand that one-off partnerships rarely move the needle. Real influence is built through consistency, alignment, and relationships that evolve.
From identifying the right creators to shaping partnership structure and managing ongoing relationships, I help brands move beyond transactional posts and into partnerships that feel authentic, strategic, and genuinely connected to their audience.
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My approach focuses on:
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Finding creators who truly align with your brand values and audience
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Building partnership frameworks that allow stories to unfold over time
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Creating space for creativity, education, and trust — on both sides
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Managing relationships with care, clarity, and long-term vision
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This work is especially effective for food, beverage, travel, and lifestyle brands, where authenticity, repetition, and real-world experience matter more than quick hits.
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If you’re looking for a single post or a fast splash, I’m probably not your gal.
If you want partnerships that resonate, motivate, and compound over time, we’ll get along great.
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Unique Events & Experiences
From idea to execution, with intention.
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I create standout brand events, experiences, and retreats designed to connect brands with the people who matter most. Over the years, I’ve planned and executed numerous brand launches and gatherings in major U.S. cities, bringing together highly engaged influencers, media, and community members in ways that feel thoughtful and personal.
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The experiences I design are:
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Aligned with your brand story and values
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Highly interactive and genuinely engaging
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Educational in a way that feels natural and enjoyable
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Built to spark connection, conversation, and lasting impact
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This includes curated brand retreats — whether intimate leadership offsites, creator-focused getaways, or experiential brand moments that allow people to slow down, connect more deeply, and truly understand your brand.
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I’ve produced everything from hands-on, small-group experiences to larger-scale activations, and I’ve also led virtual events that delivered strong engagement and meaningful results.
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From concept and curation to logistics and execution, I handle the details so brands can focus on showing up, being present, and connecting.
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Brand Storytelling
Clarity before amplification.
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I help brands define and refine their authentic story — then shape and share it in ways that truly resonate with the people they’re trying to reach. That includes not just strategy, but crafting clear, compelling content that brings a brand’s voice to life.
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I began my career at a boutique brand agency in New York City, where I learned the fundamentals of brand storytelling and the importance of marrying strategy with creative while working with major consumer brands. That foundation still guides my work today.
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In addition to strategy, I regularly write content for brands and bring a creator’s perspective to the table. I publish a weekly Substack and understand firsthand what it takes to hold attention, build trust over time, and create content audiences actually want to read and return to.
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Together, we clarify:
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Your core brand narrative and point of view
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The messages that matter most to your audience
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The right formats, channels, and moments for your story — from written content and partnerships to press, podcasts, and events
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When your story is clear and well told, everything else works better.
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Media Training
Confidence on camera, on the mic, and in the moment.
I prep founders, executives, and brand spokespeople to show up polished, confident, and compelling in media interviews, podcasts, radio, and TV.
What makes my approach different is that I’ve lived every side of the interview.
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I’m a trained actress (Theater major at UCLA’s School of Theater, Film & Television), an experienced on-air brand spokesperson with live TV appearances for Williams-Sonoma and Clover Sonoma, and the producer and host of my own podcast. I know what it feels like to be in the hot seat, and I know what makes a great interview from the interviewer’s perspective.
We focus on:
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Clarifying your message and point of view
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Interview prep and real-time practice
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Staying on message without sounding scripted
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Presence, pacing, body language, and tone
This isn’t about performing. It’s about being prepared, present, and genuinely engaging.
What Makes a Great Client​
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We'll work especially well together if you:
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Care about both strategy and creativity
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Value long-term impact over quick wins
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Are open to collaboration, iteration, and smart experimentation
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Appreciate clear communication and honest feedback
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Believe strong relationships are the foundation of great work
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Bring a curious, flexible, and fun energy to the process
If that sounds like you, there’s a very good chance we’ll build something great together.​
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Client Experience
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Meet Shannon Gomes
Shannon Gomes is a seasoned marketing, PR, and partnerships leader with more than 25 years of experience working with food and beverage, travel, and consumer lifestyle brands.
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Over the course of her career, Shannon has worked agency-side, in-house, and as an independent consultant, building and leading brand storytelling, influencer partnerships, events, and communications strategies that connect with audiences in meaningful, lasting ways. Her background includes roles at large international PR agencies, managing in-house communications at Williams-Sonoma, and running her own PR consultancy for the past decade.
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Shannon is known for her ability to marry strategy with creativity, bringing clarity, intention, and strong execution to every engagement. She specializes in long-term brand and influencer partnerships, distinctive events and experiences, brand storytelling, and media training, always with a focus on trust, connection, and results that compound over time.
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In addition to her consulting work, Shannon is the founder of The Gomes Guide on Substack and the host of the podcast, Mixtape Travels, where storytelling and curiosity take center stage. A trained actress (UCLA School of Theater, Film & Television) and experienced on-air brand spokesperson, she brings a unique perspective to media training, having spent years both in front of the camera and behind the scenes shaping brand narratives.
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Based in San Francisco with deep roots in Sonoma County, Shannon brings a global perspective, cultural curiosity, and a collaborative spirit to her work. She believes the strongest brands are built thoughtfully, over time, with the right people and the right story leading the way.
Leigh Oshirak, Brand Strategy & Marketing Consultant
“Shannon is a true professional with deep experience across brand marketing, experiential marketing, public relations, and social media. She welcomes collaboration and has the most infectious energy. If you are looking for an excellent storyteller and communicator, I couldn't recommend Shannon more highly."
Amy Kull, Sustainable Food Marketing Leader
"Shannon is highly creative and very talented at storytelling, event management and client service. She's a strong presenter and can "own a room" naturally. She's effervescent and her enthusiasm is contagious. People want to work with Shannon."
Amy Hsiao, Corto Olive Co.
“Shannon is an absolute pleasure to work with. She has outstanding communication and organizational skills that make her a great asset to any marketing team. We couldn't have accomplished what we did without Shannon's ability to drive results.”
Dana Smith, President at Dadascope
“A lot of people may be able to produce an event equivalent to two weddings in as many days, but Shannon is the only person I know who can do it all and never stop smiling. Her care for her clients and team and her joy for her work are infectious. But she's not just a gem of a human; she's also a meticulous project manager whose attention to detail puts all at ease. I've never trusted a collaborator more completely!"
Amanda Haas, Chef, Author, Founder of House of Haas
"I've worked with Shannon on several projects with different clients, and she always brings organization, professionalism, and warmth to her work. I've seen her problem-solve quickly and creatively to ensure all parties are happy with the results. She is my favorite person to collaborate with because she takes my ideas into consideration, then works with her clients to create projects that are compelling for everyone. It's rare to meet people whose organizational strengths and creative strengths are equally strong."
Victoria Montano, VP of Brand Marketing, Boudin Bakery
“I had the pleasure of working with Shannon on Boudin Bakery’s 175th Anniversary Project and was thoroughly impressed by her professionalism, creativity, and strategic approach.
Her ability to craft compelling messaging and elevate brand storytelling made a significant impact throughout the campaign. She’s collaborative, detail-oriented, and results-driven—an absolute asset to any brand looking for additional support.”